What builds a conservative movement, one that supports the status quo? That's pretty easy, we see it all around us. Make people fearful, throw anger in the air, find issues to divide people into groups, make people feel like there is an "us" and "them."
What builds a progressive movement, or a radical movement, one full of compassion and decency? It's odd that I know so much more about building movements I hate, than about building movements that feel close to my heart.